“It’s always been us.”

Hanes and Levi’s are a tale as old as time. You don’t need much more than a white shirt and blue jeans to look good, and it doesn’t get more classic than these two iconic brands. Building off our previous campaign for Hanes (“It’s always been Hanes”) this collaboration would feature the tagline “It’s always been us,” highlighting how Hanes and Levis have always been a perfect match. You just can’t look bad in a crisp tee and good denim!