Tony’s is made with quality ingredients parents can feel good about giving their kids. It’s the perfect after-dinner treat for little ones. But don’t let us tell you— let them.
This is kid-driven chocolate.
And the new leadership of Tony’s Chocolonely will all be under age 13.
We’ll launch the new campaign by announcing that CEO Doug Lamont is stepping down.
We’ll then move into a traditional out of home campaign, designed entirely by kids.
And we’ll let other kids get in on the fun with a tony’s chocolate making kit that lets you create your own unique treat.
We’ll let them take over socials.
And design the packaging.
50% of the proceeds of all limited edition kid-driven chocolate bars sold will go to the chocolonely foundation.
In order to generate plenty of enough kid-driven buzz.
After generating enough kid-driven buzz…
TONY’S CHOCOLONELY CAMPAIGN- KID DRIVEN CHOCOLATE
Copy: Ella Price
Design: Ella Price
Strategy: Ella Price