Since 1907, blue bell has been the best part of any dessert, from A cone at the beach to your grandma’s homemade cobbler.

It was time to revamp the brand to reflect the cool confidence that comes with a century of ice cream excellence.

ADVERTISING CAMPAIGNS CAPSTONE PROJECT

STRATEGY: Camille Knab, Claire Taft

COPYWRITING: Ella Price

DESIGN: Ella Price

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DIET COKE