The newly sober and sober-curious are turning to Diet Coke as a non-alcoholic option on nights out, because no one likes having to answer

“Why aren’t you drinking?”

Diet Coke is a delicious solution for avoiding awkward conversations around alcohol. People are less likely to question a dark liquid, especially when it comes in a bottle. It’s still the same drink, just for different drinking.

For the month of January 2025 (to celebrate Dry January) Coke will release a limited edition beer-shaped Diet Coke bottle.

The bottle is deceptively packaged to appear, at first glance, like your average brew. This is to help reduce the number of prying questions about one’s consumption habits.

The bottle will be available for purchase in six-packs at local grocery stores, and at bars and restaurants that currently carry Coke products.