WALMART HOLIDAY 2025

Walton Goggins looks like if you skinned the Grinch and whitened his teeth. So we did with that what anyone would— made one of the largest holiday campaigns in Walmart history.

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Made by Fallon in partnership with Leo Chicago, Digitas, and thecommunity

ECD: Travis Parr / CDs: Abby Gross & Sara Cummings / ACDs: Pete Prendergast & Alisha Branch, Leah Jarem & Meredith Niles / Cs: Ella Price & Erin Dorney

The shoot that launched a thousand tweets